history of silver shade Story 1948 - 2010
Impossible’s endavours to save analog Instant Photography by producing a new integral film for traditional Polaroid cameras is especially dedicated to Edwin Land. He first conceived of instant photography in 1943 while on vacation when his daughter asked “Why can’t I see them now?” in reference to the pictures he had just taken.
On February 21st 1947 he first publicly demonstrated instant film at the annual meeting of the Optical Society of America in New York City. That was an 8x10” peel apart Sepia tone image.
In 1948 Polaroid released its first analog instant film - Type 40. It was sepia-toned, not yet 100 % on stability and consistency and $ 1,75 for 8 exposures which is $ 15,74 in today’s value.
In 1963 Polaroid introduced color film which then became standard and most popular. Only in 1998 Polaroid released another black & white film, but discontinued it only four years later.
Now the Silver Shade is not only referring to the beginning of the grand history of the beginning of Polaroid, but makes it again possible to take breathtaking, monochrome, classy looking instant pictures, which feature a surprising potential of characteristics, tones, moods and astonishing results.
